Real jewellery was the hottest commodity in the past. Many folks still hold a preference for real jewellery even today. Nowadays imitation jewellery is also popular as real jewellery. Main advantage of wearing imitation jewellery it is safest way in many outdoor situations; such as while at sporting events or walking through a crowded street. Many women still keep a range of authentic jewellery to wear on religions occasions. The main reason of decreasing popularity of real jewellery is its cost. Wearing imitation jewellery during other occasions such as a parties, while out on a trip is considered perfectly acceptable these days. The rising cost of raw material such as gold, silver, precious stones, and diamonds, demand of these replaces to imitation jewellery.